CASE STUDIES
Wisconsin Volleyball: Fall 2016-Summer 2022
Wisconsin Volleyball experienced significant growth in its online presence during my time running its creative content strategy and brand marketing. This growth demonstrates the team's ability to engage with fans and attract new followers through social media.
As a result of this growth, Wisconsin Volleyball's social media accounts became one of the top three most-followed NCAA volleyball accounts. This achievement highlights the team's successful social media strategy, compelling content, and overall interest and support from fans. The group strengthened its connection with existing followers and fans by providing engaging updates, match highlights, behind-the-scenes content, and player profile. It attracted new fans to their social media platforms.
Such growth can positively affect the team, including increased visibility, enhanced fan engagement, and a broader reach for promotional and marketing initiatives. By building a solid social media presence, Wisconsin Volleyball increased its fan base, attracted sponsorships, and created more opportunities for fan interaction, ultimately fostering a vibrant and dedicated online community around the team.
